In this episode of WTFDIJR, Chris and Dani are uncovering:

The power of words, accountability in vendor-client relationships, and navigating social media as professionals. Chris and Dani discuss the importance of authentic engagement, respecting diversity in holiday celebrations, and the challenges of making connections in an increasingly digital world.

Key Takeaways:

1. Navigating Holiday Seasons in Professional Settings: The holiday season presents a challenge for sales and marketing professionals in terms of timing and messaging. It’s important to respect the diversity of holiday traditions and not make assumptions about what someone celebrates.


2. Power and Responsibility of Words: Words hold immense power, especially in sales and marketing. Chris emphasizes the need to use words wisely, avoiding absolutes and overpromises. This extends to social media posts and how professionals present themselves online.


3. Accountability in Vendor-Client Relationships: There is often a discrepancy between what is promised by vendors and what is legally covered in terms and conditions. A balance needs to be struck where vendors provide realistic expectations and take responsibility for their products and services, while clients also maintain their end of the agreement.


4. Encouraging Respectful Dialogue: In discussions, especially on contentious topics, it's important to engage respectfully and be open to different perspectives. Digital communication often lacks the nuances of face-to-face interaction, so it’s vital to approach conversations with empathy and understanding.


5. Preconceptions and Biases: Sales and marketing professionals should be aware of their preconceptions and biases when engaging with others. Understanding that titles and roles don’t fully define a person can lead to more meaningful and productive interactions.

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Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.