DiscoverEverything Coworking401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs
401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

Update: 2025-10-01
Share

Description

Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.

Key Topics Covered:

  • How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments
  • Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros
  • The power of revenue-share lease agreements and how to negotiate them with landlords
  • Building relationships with economic development offices to secure grants and support
  • Why PR and community engagement are secret weapons for coworking success
  • Smart hiring strategies for community managers who can truly own their role
  • The importance of downtown revitalization as a core business strategy
  • Lessons learned from expanding to three locations across NY, PA, and MA


Resources Mentioned in this Episode:

Jeffrey's LinkedIn profile

Urban Co-Works website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Comments 
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs