401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs
Update: 2025-10-01
Description
Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.
Key Topics Covered:
- How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments
- Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros
- The power of revenue-share lease agreements and how to negotiate them with landlords
- Building relationships with economic development offices to secure grants and support
- Why PR and community engagement are secret weapons for coworking success
- Smart hiring strategies for community managers who can truly own their role
- The importance of downtown revitalization as a core business strategy
- Lessons learned from expanding to three locations across NY, PA, and MA
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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