#41 - Why Employer Brand Matters More Than Ever, with James Ellis
Description
In this episode of The Alder Hour, hosts Matt Alder and Rhona sit down with James Ellis, one of the most recognizable voices in employer branding. Together, they unpack why so many organizations still treat employer brand like “bovine makeup” — a surface-level fix instead of a strategic business tool.
James shares his perspective on how true employer branding isn’t about looking good — it’s about standing out. He explains how this field was built for giant corporations but is now more crucial than ever for companies of all sizes. From talent attraction to long-term growth, James and Matt explore how a clear, authentic employer brand can be the ultimate differentiator in today’s competitive market.
Plus, in this week’s Points & Pints segment, Matt and Rhona dive into:
- Gartner’s 4 key priorities for CHROs in 2026 and how AI will reshape the HR landscape
- Meta’s new job board — and why it might be more about AI than actual jobs
Then it’s time for Trending or Ending?, where the hosts debate whether internal mobility and talent marketplaces are the next frontier or just another HR buzzword.
Tune in for sharp insights, a few laughs, and a whole lot of truth about what really drives talent today.
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