#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

Update: 2017-06-06

Description

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets.

Their book, Hacking Growth, on Amazon: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

Follow Sean and Morgan on Twitter: https://twitter.com/SeanEllis and https://twitter.com/morganb

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Comments

In Channel

The Idea Maze: Five Key Takeaways from Year 1

2024-03-0403:58

Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox

2024-02-2642:13

NextView All-Hands: Redesigning the Everyday Economy

2017-10-0448:45

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)

2017-09-0552:03

#46: Starting Your Influencer Marketing

2017-08-1543:51

#45: How to Grow a Growth Team (Fareed Mosavat, Slack)

2017-07-2545:25

#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)

2017-07-1129:22

#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)

2017-06-2040:11

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

2017-06-0638:47

#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)

2017-05-2329:38

#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)

2017-05-0924:26

#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)

2017-04-1926:28

#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs)

2017-03-2830:28

#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)

2017-02-2323:26

#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)

2017-02-1431:04

#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)

2017-01-2228:55

#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]

2017-01-0631:46

Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare)

2016-12-1439:06

#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)

2016-12-0537:48

#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

2016-11-2837:07

00:00

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

#box-pro-ellipsis-176033757652595{-webkit-line-clamp:2;}#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)