In this episode of "Work it, Live it, Own it!," SaCola Lehr speaks with Tiago Faria, a business mentor specializing in the health industry, about effective marketing strategies. Tiago shares his "anti-marketing" approach, emphasizing the importance of simplifying marketing strategies and focusing on core business aspects. He discusses transforming services into irresistible offers, identifying and targeting dream clients, and leveraging existing contacts and social media to grow one's business.

Transforming Services into Irresistible Offers (00:00:00 )

Discussing the importance of marketing and transforming services into irresistible offers for business owners.

Identifying Dream Clients (00:05:26 )

Exploring the significance of identifying and focusing on a specific target audience to create compelling programs.

Utilizing Social Media to Uncover Dream Clients (00:12:55 )

Explaining how to leverage social media to connect with potential clients and start profitable conversations.

Utilizing Contact Networks for Sales Team (00:21:34 )

Discussion on the importance of being proactive in leveraging contact networks for client acquisition and creating a referral program.

Referral Program and Proactive Networking (00:22:47 )

Exploring the concept of creating a referral program, asking for referrals in a relaxed manner, and the power of network connections.

Staying in Contact with Sales Team (00:26:25 )

Strategies for keeping in touch with the sales team, deepening relationships, and adding value to maintain proactive connections.

Organic Engagement on Social Media (00:29:12 )

The importance of natural, organic engagement on social media platforms, utilizing likes, and providing value to potential clients.

Reaching Out and Internationalization (00:32:24 )

Information on reaching out and internationalizing the brand, including methods to connect with Tiago Faria for further discussion.

Personal Interests and Inspirational Figures (00:33:45 )

Insights into Tiago Faria's personal interest in learning paddle and his desire to have dinner with the inspirational figure, Mr. Jim Rohn.

Engagement and Community Interaction (00:35:44 )

Encouragement for audience interaction, including sharing insights and experiences related to marketing strategies and staying away from shiny objects in the comments. Tiago's method involves reaching out to contacts for feedback to create tailored programs that resonate with clients' needs. He also talks about creating a referral program to turn one's network into a proactive sales team. The episode offers insights on organic client acquisition and maintaining relationships without relying on paid advertising.

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