#43: Julien Genestoux, Founder & CEO @ Unlock Protocol | From the first NFT memberships tool in 2018 to a protocol that’s being used by hundreds of projects for ticketing, token-gating & subscription
Description
Julien has been building tools for membership NFTs since 2018, long before the NFT boom. What were the early days of the NFT market? How dogfooding helped them to acquire their first users? How they organized ticketing with Unlock for EthCC? What they've learned from running a DAO program?
This and more in our conversation with Julien Genestoux, Founder & CEO @ Unlock Protocol.
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TIMESTAMPS
0:59 Who is Julien Genestoux and what does Unlock Protocol do
3:21 Julien's experience with RSS & Medium
5:42 Early Unlock MVPs
7:56 How does NFT expiration work?
9:13 How they've been educating people about NFTs since 2018
14:37 How Unlock acquired their first users?
16:32 How they came up with the idea of rebranding NFTs
17:48 What's their process of coming up with UX-friendly solutions like wallet-less airdrops
21:56 Message from OrangeDAO
23:17 How their ticketing partnership with EthCC worked
27:55 Why crypto subscriptions aren't widely adopted yet
32:34 How they transformed part of their operations into a DAO
38:24 What have they learned from running a Grants program
43:02 How they managed their token's value dropping during the bear market
45:58 What kind of metrics do they follow
47:49 How they world of memberships would look like if Unlock succeeded
49:49 Biggest surprises when building Unlock
52:12 What would he build if he wasn't building Unlock
53:42 Where you can learn more about Unlock
53:56 Guests ideas
![Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/19271842/19271842-1668367863325-59d3d1420c198.jpg "Mac Budkowski, Host @ Web3 Talks | How to explain what your web3 product does and convince users to try it [Builder’s Guide]")
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