Today we have a personal finance and commerce editor on the show. We’ll analyze a data-driven story that stemmed from a PR pitch, however, the story that was pitched was different from the story that came out! From it, we’ll hear the tale of a time when a publicist was able to pivot effectively and give the editor what they needed. We also go into tips for pitching CEO interviews!

In this episode you’ll learn…

What kinds of stories a commerce editor for a top tier publication covers

How to stick out in an inbox that receives 100s of emails a day

Which assets to have on-hand for the type of story you pitch

Our guest is...

Catey Hill, a personal finance journalist, author and frequent TV and radio commentator. For more than 10 years, she has written and edited personal finance stories for publications such as The Wall Street Journal, Barron’s, Seventeen, Worth, SmartMoney, Forbes, Real Simple and MarketWatch, among other magazines and websites. She has appeared on dozens of television programs, including “The Today Show,” “FOX & Friends,” “The Huckabee Show” on FOX and “CBS This Morning.”

Stories we talked about:

The single best month to buy a home, according to this analysis of 33 million home sales over 8 years