In the world of personality, you'll often hear the phrase "Personality Development." But what does that really mean?

If you go to YouTube and search on the phrase, you'll see videos about how to increase your charisma, or how to be liked and not be boring to other people. If you go to videos that are specifically about Myers Briggs, you'll see videos about how to "flex" your cognitive functions so you can be adaptable in a variety of situations. But if you go to psychology websites, you'll find that personality development is very close to "human development," where you start out as a clump of cells and eventually turn into something human. 

With a clear lack of a definition, I'm going to give you my take on this topic, and tell you why that I think they are all wrong.

But... Why is this important? And how does it relate to sales and persuasion? If you'd like to know more, listen in.

If you would like to learn more about how to use the tools of persuasion more effectively, and stop believing the half-truths that are holding you back, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.