43. Investing in Nature - A Conversation with Earthly CEO Oliver Bolton
Description
As climate ambition ramps up, one question still looms: Is net zero really enough?
In this episode, we sit down with Olly Bolton, CEO and co-founder of Earthly, a climate tech company helping businesses invest in high-quality, science-backed nature-based solutions.
Earthly isn’t just another carbon offset platform — it’s building the infrastructure for regeneration. Through a rigorous 106-point project assessment, Earthly ensures that investments go beyond carbon to also deliver on biodiversity and social impact. Only 8% of projects pass their standards, which tells you something about the state of the market — and the need for reform.
We explore:
Why net zero is no longer the end goal — and what needs to come next
The emerging market for biodiversity credits
How Earthly is helping rebuild trust in climate action
What “We are nature” really means in a business context
The role of future generations in shaping the mission behind Earthly
If you're working in sustainability, regeneration, or climate strategy — or if you're simply asking what actually works — this is a conversation worth tuning into.
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