443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn
Update: 2024-10-21
Description
In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.
You'll Learn:
- Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.
- How to create consistent revenue streams without burning out.
- The importance of making offers regularly and why it's key to your business growth.
- How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.
- Practical steps to move away from the all-or-nothing mindset of launches.
- How Ross structures his offers and marketing to keep sales flowing year-round.
Links:
- Download Ross's Hook Frames Tool: 10 Energizing Hook Frames
- Book Mentioned: Accidental Genius by Mark Levy
- Connect with Ross: Ross O'Lochlainn
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
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