45: Another Anniversary, Crafting Sales & Sipping Lagers with Appalachian Brewing Co.
Update: 2025-05-28
Description
Join host Mike Parker and ABC owner Artie Tafoya as they welcome Juli Amato, the newest member of the Appalachian Brewing Company sales team, to the podcast! In this episode, the trio dives into Appalachian's anniversary, the nomad sales process, sharing insights on building relationships and growing the ABC brand. They also sample the crisp Anniversary Maibock, the refreshing Better than Basecamp Helles Lager, alongside Trinity's Hard Iced Tea, discussing the flavors and craftsmanship behind each pour. Tune in for a lively conversation filled with beer, business, and high spirits!
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