45. How to Put Freedom First (And Still Build a Profitable Business) with Cass Emmersyn
Update: 2025-06-04
Description
What if freedom wasn't something you earned after building a successful business, but the foundation you built FROM?
I sat down with fellow brand strategist Cassandra Emmerson , to dive into the intersection of brand strategy and lifestyle design - two things we're both passionate about helping women master.
Here's what we unpacked together:
- Why the "book the trip first" mentality is actually a business strategy
- How she structures her work week around travel and how to make it work for you
- The psychology behind building brands that create genuine connection
- Why brand is about influencing perceptions, not just pretty visuals (we agree! haha)
- Her filter for every opportunity: "does this align with how I want to live?"
- How community support helped her work through imposter syndrome
- The real strategy behind working backwards from your ideal lifestyle
If you're ready to stop building other people's empires, the way other's have decided for you... and start designing a business around YOUR values, this episode is for you.
Link in bio to listen! 🎧
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