Jeremy sits down with Nate Rice, Division Chief of Fire Prevention with the Peoria, IL Fire Department, for an in-depth conversation on leadership, culture change, and the true impact of Community Risk Reduction (CRR). With nearly four decades in the fire service, Chief Rice shares his unexpected transition from operations to fire prevention and how embracing CRR transformed both his department and his perspective on service.

The discussion explores the balance between reactive firefighting and proactive life-saving efforts, emphasizing data-driven decision-making, smoke alarm programs, firefighter safety, and reducing burnout through smarter deployment of resources. Chief Rice also breaks down how bridging the gap between operations and prevention creates better firefighters, safer buildings, and stronger community trust. This episode challenges traditional thinking, reframes fire prevention as a mission-critical function, and makes the case that Community Risk Reduction isn’t a buzzword—it’s a responsibility that benefits both the public and the firefighters who serve them.