You know the perm. You know the voice. You’ve probably fallen asleep to the sound of “happy little trees.” But behind the gentle persona of Bob Ross was a very real — and very bitter — legal battle over who would control his name, image, and legacy after he died.

This week on Framed, we go deep into the world of Bob Ross Inc, the Kowalski family who built the brand, and Bob’s son Steve, who’s spent decades trying to reclaim what he believes is rightfully his. There’s friendship, betrayal, alleged fake paintings, a CIA background, and… a squirrel named Peapod.

📺 From PBS to Netflix documentaries, the Bob Ross brand has become a billion-dollar machine. But who does it really belong to?

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