This week, Kyle and Mickenzie continue their series on LinkedIn by welcoming Kristin Cummings, the founder of Virtual COO, to discuss her strategic use of LinkedIn for personal and business branding. They explore how consistent engagement and authentic storytelling can amplify your presence and attract clients. Kristin shares her journey from zero to over 8,000 LinkedIn followers, the importance of supporting others on the platform, and practical tips for optimizing your LinkedIn profile. Whether you're a business owner or a podcaster, this episode offers valuable insights on leveraging LinkedIn for growth.

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Kyle Cummings
Mickenzie Vought

And follow our guest Kristin Cummings on LinkedIn!

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00:00 Introduction
01:21 Introducing Kristin Cummings
02:23 Kristin's LinkedIn Journey
04:23 Finding Clients and Networking on LinkedIn
07:43 Optimizing Your LinkedIn Profile
09:29 Balancing Personal and Business Pages

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