DiscoverPrivate Club Radio Show466: Keeping an Eye on Certifications w/ Brian Watkins CMAA
466: Keeping an Eye on Certifications w/ Brian Watkins CMAA

466: Keeping an Eye on Certifications w/ Brian Watkins CMAA

Update: 2025-10-27
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So you want those letters after your name—CCM, CCE, 
maybe even MCM—but you’re not sure where to start, how long it takes, 
or if it’s even worth it? 

This episode answers all your certification questions.

This week on The Private Club Radio Show, we sit down with 
Brian Watkins, Director of Certification & Education at the 
Club Management Association of America (CMAA). 

If you’ve ever registered for a BMI, counted your CECs, or prepped for the CCM exam, you’ve already felt Brian’s impact.

In this episode, Brian gives us a behind-the-scenes look at:

*What it really takes to earn your Certified Club Manager (CCM)
*How to track and use your Continuing Education Credits (CECs)
*The step-by-step journey to Honor Society, Certified Chief Executive (CCE), and the elite Master Club Manager (MCM) designation
*What role BMI programs play in the process—and how to get the most out of them
*Why CMAA’s certification path is evolving to support the next generation of club professionals
*Common pitfalls, myths, and game-changing tips for every manager on the path to professional growth

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466: Keeping an Eye on Certifications w/ Brian Watkins CMAA

466: Keeping an Eye on Certifications w/ Brian Watkins CMAA

Denny Corby