DiscoverBanking on Digital Growth466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI
466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI

466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI

Update: 2025-07-08
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Traditional banks and credit unions are struggling to stay relevant in an increasingly digital world. While consumers flock to neobanks and fintechs for speed, convenience, and personalization, many community institutions remain anchored to branch-first models and legacy mindsets.


James Robert and Derik unpack why going “digital” isn’t just for startups—it’s a strategic path forward for community-based institutions too. They explore how embracing a digital-first (or even digital-only) model can help banks and credit unions unlock growth, reduce operational drag, and reconnect with modern consumers—without losing the human touch that makes them special.


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466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI

466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI

James Robert Lay