In the final episode of 2024, LinkedIn expert and B2B Growth Co founder Michelle J Raymond shares her thoughts on what shifts to expect on the platform next year, and how brands can prepare. On tap in today's discussion are the shift toward a pay-to-play model, the growing influence of Gen Z users, the downside of relying on AI for your LinkedIn content, and a lot more. Michelle emphasizes the need for company and individual brands to develop their unique voices and focus on emotional connectivity in all their content. Plus, jingle bells!

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing, or social selling techniques. 

Michelle doesn't drink it herself, but makes coffee from Sydney's Coffee Alchemy coffee at home for her partner.

Her recommended book is one she cowrote with Michelle B Griffin, The LinkedIn Branding Book: https://www.amazon.com/LINKEDIN-BRANDING-BOOK-Personal-Exponential/dp/0645602906

Find Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond?originalSubdomain=au

If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan