Every CMO wants alignment with their CEO. But all too frequently, things go sideways. It turns into chasing growth at any cost, drowning in acronyms, or scrambling to justify marketing’s seat at the revenue table. What if the real secret isn’t louder advocacy, but clearer translation, seeing the world the way your CEO does? 

That’s the perspective Rohini Kasturi brings as CEO of HG Insights. Fresh off two bold acquisitions in just a few months, HG Insights is redefining revenue growth intelligence and giving CMOs a new way to frame growth, retention, and efficiency. Rohini’s advice: Stop playing defense on budget lines and start leading with business outcomes.

In this episode: 

• How CMOs can connect their work to the three CEO obsessions: Growth, retention, and efficiency 

• Why spotting churn signals early matters as much as chasing pipeline 

• What it takes to balance efficiency with agility… without cutting corners

Plus: 

• The role of revenue growth intelligence in shaping GTM strategy 

• How acquiring TrustRadius and MadKudu expands HG Insights’ platform 

• Why every marketing move should tie back to revenue, even on a longer timeline 

• What CMOs gain by learning to speak the language of the boardroom