Renegade Marketers Unite

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI. From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement. Tune in to for real-world examples and insights on AI's true promise—to build more human experiences and transform the way we work. Key Takeaways: Unlock AI’s potential for creativity, not just efficiency  Explore fresh ideas for team engagement and customer interaction  Why every marketer should experiment with AI to push boundaries Perfect for B2B marketers looking to take their AI strategies to the next level!   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger (most recently CMO of Hazelcast) to discuss how to navigate the strategic shift.  From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn’t—when moving up market. Key Discussion Points: How to identify when it’s time to move up market. The internal shifts needed to target enterprise customers successfully. Leveraging account-based marketing and targeted content for larger deals. The importance of partnerships in breaking into the enterprise market. How to balance retaining SMB customers while scaling to serve enterprise clients. Tune in to hear real-world strategies for taking your business to the next level by moving up market.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken—and how CMOs can fix it. Jon shares actionable insights on: Revisiting the Fundamentals: Why product-market fit, positioning, and reputation are more important than ever for marketing success.  Doing Right by the Customer: How focusing on short-term results can undermine the customer experience and damage long-term growth.  Embracing AI for the Long Haul: Why CMOs need to prepare for AI's lasting impact (beyond content creation) to stay competitive. If you're ready to move beyond outdated tactics and rethink your approach to marketing, this episode offers practical strategies for success. Tune in!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan (Salt Security), James B. Stanton (CuraLinc Healthcare), and Jeff Morgan (Elements) to discuss how they've built scalable, high-performing demand gen engines.  From refining incentive strategies to focusing on ideal customer profiles (ICP), these seasoned marketers share practical tips on boosting conversion rates and maximizing ROI in B2B marketing. Learn how to align sales and marketing teams, leverage AI and automation tools, and avoid common pitfalls that can derail even the best demand gen strategies.  Key Discussion Points:  How to fine-tune incentives to attract the right prospects.  Why narrowing your ICP can boost conversions and drive more qualified leads.  The power of partnerships in driving down customer acquisition costs.  How AI tools are enhancing marketing efficiency and delivering better insights.  Real-world examples of successful (and not-so-successful) demand gen campaigns.  Tune in to learn the strategies that top B2B marketers use to build demand gen machines that deliver lasting results.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience.  In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond.  A few key takeaways:  Why understanding your audience is still the bedrock of effective marketing.  How AI is impacting content creation—and where companies are getting it wrong.  The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility.  The enduring value of building real-world experiences to connect with customers.  Marketing lessons from the Grateful Dead and how to apply them to your business.  Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to build a powerhouse B2B marketing team that can scale and succeed in today’s fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams.  Key topics discussed include:  Hiring for complementary skills to strengthen your team’s capabilities.  Nurturing internal talent to unlock potential and promote from within.  Aligning marketing efforts with business goals to drive strategic growth.  Balancing creativity with AI to stay relevant in the evolving marketing landscape.  Tune in to learn how these marketing leaders are building teams that make a lasting impact.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

How can CMOs effectively coach their CEOs and cultivate a strong, productive relationship? In this episode, executive coach Susan Gurnik shares her expert strategies for CMOs looking to navigate the complex dynamics of working with CEOs, whether they're first-timers or seasoned leaders.  Learn how to actively listen and align with your CEO's vision, even when it's not fully formed.  Discover techniques for handling high-stress situations and managing all different flavors of executive leaders.  Explore real-world examples of successful CEO-CMO relationships and how subtle coaching can lead to transformational growth.  Understand the importance of setting boundaries, using common language, and being adaptable in the face of ever-changing business demands. If you're a marketing leader looking to strengthen your relationship with your CEO and drive greater success for your organization, this episode is packed with practical advice and insights you won't want to miss!    For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

How can marketing truly lead transformational change in an organization? In this episode, top B2B CMOs Paige O'Neill of Seismic, Kevin Ruane of Precisely, and Amy Messano of Altair share their experiences and strategies for driving big change within their organizations.  Uncover the strategies behind successful brand consolidation and the impact it has on growth and employee engagement. Explore how to position marketing at the center of your business strategy and why it’s crucial for driving long-term success. Hear real-life stories of how these marketing leaders have navigated the challenges of shifting to ABM, embracing generative AI, and fostering a culture of innovation. Gain insights into securing and maintaining executive and board-level buy-in for ambitious marketing initiatives. If you're ready to take on the role of a change agent in your organization, this episode offers the insights and inspiration you need to lead with confidence. Tune in!   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Standing out in the B2B world isn’t getting any easier. In this episode, we dive deep into the art of positioning with Allyson Letteri, author of Standout Startup. Learn the top three mistakes brands make and how to avoid them  Discover how to create compelling messaging that sets you apart  Hear real-world success stories from companies like Handshake and Thumbtack  Understand the importance of alignment between marketing and sales  Get actionable tips on content strategy and customer journey optimization If you're ready to transform your startup into a standout success, this episode is packed with practical advice you won't want to miss!  And to hear more from Allyson, she’ll be speaking at the upcoming CMO Super Huddle in Palo Alto (Nov 7th-8th, 2024).   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Struggling with your executive job search? Dive into this can't-miss episode featuring marketing guru Drew Neisser! Discover:  Why the B2B CMO job market is so challenging right now The 6-step process to land your next role faster How to craft a personal brand that stands out Tactics for leveraging LinkedIn (and avoiding its pitfalls) Interview prep secrets to outshine the competition The truth about starting a consultancy during transition  Plus:  Should you build a personal website? Is the CMO role really "dying"? Video introductions: yay or nay?  Packed with actionable advice and insider tips used in the CMO Huddles Transition Team curriculum, this episode is a must-listen for any B2B marketing leader navigating career transitions in today's competitive landscape. A special thank you to today’s guest host, Julie Michelle Morris and the DIY Influence Community for inviting Drew to share his wisdom and guiding the conversation.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

“Even if great writing eludes you, brevity needn’t.”  This powerful principle drives Smart Brevity, the transformative communication method pioneered by the founders of Axios. Join co-author Roy Schwartz, a true brevity mastermind, reveals how to ditch corporate waffle and get to the point. Discover strategies to distill complex ideas into impactful bites across the organization, like:  Visualizing your audience (literally) The magic formula of "What's New" and "Why It Matters"  Mastering information hierarchy Crafting compelling internal updates Transforming your team into concise communicators Learn why 200,000+ pros swear by Smart Brevity. Your audience (and inbox) will thank you.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape.  Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health. Tune in for their expertise on: Pipeline contribution and revenue forecasting Brand health measurement   Aligning marketing with sales through analytics   Proving marketing ROI to the C-suite   This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!      For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What’s working today in SEO for B2B SaaS brands?    In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic.  Key findings include:  Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts   Websites offering online tools saw a 40.8% boost in top 10 keyword rankings   Original research boosted top 10 keyword rankings by 36% on average  Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites   Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!   [The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles]  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards. In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams: Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft)  Katie McAdams of Basis Technologies  Marni Carmichael of Image Source, Inc.  Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation. Key topics include: Building a feedback-rich environment  Balancing hard skills with essential 'power skills'  Adapting coaching methods for the hybrid workplace  Incorporating learning and development into recruiting strategies  Measuring the impact of talent development initiatives By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing's brightest minds!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators? In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders. By listening, you’ll learn how to: Turn potential conflicts into collaborative problem-solving sessions  Use tactical empathy to align with stakeholders  Adapt your negotiation style to different personality types  Increase your emotional intelligence for more effective leadership  Techniques for managing stress and conflict in high-stake situations Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts.  Tune in!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them: Kathie Johnson (CMO, Sitecore)  Scott Morris (CMO, Sprout Social)  Kate Bullis (Managing Director, ZRG Partners)  You'll learn:  How to strategically approach your job search and stand out from the crowd  The importance of personal branding and articulating your unique value  The value of networking with other CMOs   How to quantify your impact during interviews and presentations   Why culture fit matters and how to evaluate it during the interview process Don't miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

As budgets tighten, partnerships emerge as a beacon for innovation and growth.   In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:  Why partnerships are a key growth lever for B2B organizations  The hidden “planning tax” that derails partnerships – and how to dodge it  The three layers of effective partnerships: production, distribution, and consumption  The rise of the "Chief Partnership Officer" and what it means for your organization  Cutting-edge metrics to prove your partnerships are pulling their weight  Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.  Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion:  🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%.  🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign.  🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance. Uncover strategies to:  Balance brand storytelling with performance marketing tactics  Leverage research to redefine problems in a compelling, ownable way  Measure content engagement to prioritize what resonates (and what to retire)  Capitalize on AI's potential as an indispensable content team member  And more! Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent. Get ready to propel your team's effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS).  Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help.  Hear incredible stories like how Popi's team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come.  This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you're a penguin lover or looking for creative ways to engage your B2B communities, tune in!  Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS.  For full show notes and transcripts, visit https://renegade.com/podcasts To learn more about CMO Huddles, visit https://cmohuddles.com/