What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan (Salt Security), James B. Stanton (CuraLinc Healthcare), and Jeff Morgan (Elements) to discuss how they've built scalable, high-performing demand gen engines. 

From refining incentive strategies to focusing on ideal customer profiles (ICP), these seasoned marketers share practical tips on boosting conversion rates and maximizing ROI in B2B marketing. Learn how to align sales and marketing teams, leverage AI and automation tools, and avoid common pitfalls that can derail even the best demand gen strategies. 

Key Discussion Points: 

• How to fine-tune incentives to attract the right prospects. 

• Why narrowing your ICP can boost conversions and drive more qualified leads. 

• The power of partnerships in driving down customer acquisition costs. 

• How AI tools are enhancing marketing efficiency and delivering better insights. 

• Real-world examples of successful (and not-so-successful) demand gen campaigns. 

Tune in to learn the strategies that top B2B marketers use to build demand gen machines that deliver lasting results.  

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