Cyndi Prince is the founder of LooHoo, LLC, a Maine-based company. She created LooHoo Wool Dryer Balls, which are reusable, energy-saving alternatives to dryer sheets.  The product was designed specifically for those who are concerned about protecting both their family’s health and the environment.  Cyndi has been awarded a SPANX by Sara Blakely "Leg Up" Promotion, was selected as the SBA Business Award and was a recipient of the Eileen Fisher Woman-Owned Business Grant. Cyndi's journey is really interesting.  She created her product based on a need that she discovered during a transitional time in her life. There's a really important lesson to be learned here.  New product or service ideas can be discovered by asking two simple questions:  1) What needs arise as a result of transition in life; and 2) are there compelling and innovative ways to solve those needs through a product or service?  Her Philosophy Build an incredible team.  Surround yourself with amazing people. Her Advice to Aspiring Female Entrepreneurs Just start. Keep going for it no matter how many road blocks you hit. Ask questions.  People are out there to help.  You just have to ask the right questions.  Keep asking and keep knocking on doors. Focus on sales and get a lot of practice selling things.  This is crucial , especially with product based businesses.