DiscoverHer Spoken Image48. Why Storytelling in Marketing is Effective in Getting Your Audience to Take Action on Your Message
48. Why Storytelling in Marketing is Effective in Getting Your Audience to Take Action on Your Message

48. Why Storytelling in Marketing is Effective in Getting Your Audience to Take Action on Your Message

Update: 2024-06-24
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Hey, friend! We talk about storytelling a lot on this podcast, but one aspect of storytelling we haven’t covered is why storytelling in marketing is effective. A simple answer is that our brains crave stories. In today’s episode, we’re getting a little nerdy and diving into the brain science of why storytelling is such an effective strategy in getting your audience to take action on your message. 

Main Topics Covered in Today's Episode:

  • Why storytelling is important among us as humans and across cultures
  • How storytelling affects our brains
  • The different aspects of storytelling in marketing 
  • How to effectively leverage storytelling in marketing


Resources Mentioned in Today's Episode:



Connect with April:



For the full show notes, head to semiconventional.com/episode48/



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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48. Why Storytelling in Marketing is Effective in Getting Your Audience to Take Action on Your Message

48. Why Storytelling in Marketing is Effective in Getting Your Audience to Take Action on Your Message

April Lokar | Thought Leadership Consultant