#49 - Björn Stenbacka - Formula 1 Sponsorships Expert

Update: 2025-11-01

Description

In this episode, Björn talks about his career history with F1, from his early days analysing the various sponsorships themselves to winning contracts from Bernie Ecclestone.His company became the mobile phone partner for many of the teams, including the licence for one Michael Schumacher to produce Nokia branded phone covers and some of the very first mobile games.Enjoy!#f1 #formula1 #formulaone #michaelschumacher #theburningdesireshow #podcast #interview

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#49 - Björn Stenbacka - Formula 1 Sponsorships Expert

#box-pro-ellipsis-176660048316654{-webkit-line-clamp:2;}#49 - Björn Stenbacka - Formula 1 Sponsorships Expert

#49 - Björn Stenbacka - Formula 1 Sponsorships Expert

Charles Burns

#49 - Björn Stenbacka - Formula 1 Sponsorships Expert