In this episode, Brian Miller and Chad Hall share seven practical and relational ways to find new coaching clients. Their conversation blends mindset, strategy, and faith—reminding listeners that building a coaching practice is less about marketing gimmicks and more about authentic relationships, service, and attentiveness to where God is already at work. Whether you're just starting out or seeking to grow your client base, this episode offers actionable insights to help you move forward with confidence and purpose.

Key Highlights

• Referrals from existing clients are the most natural and effective way to gain new clients—make it easy for them by describing who you want to work with.

• Referrals from non-clients (like community leaders or church contacts) can be equally valuable when you've built trust and credibility.

• Publishing—through blogs, podcasts, or ebooks—helps increase visibility but works best when it serves the client's needs, not your ego.

• Presenting at local events, workshops, or online gatherings positions you as a helpful expert and naturally draws interested clients.

• Prayerfulness grounds your efforts, helping you discern where God is opening doors and aligning your work with His purpose.

Takeaways

• Serve before selling. The best marketing for coaching is genuine service—offering value and care to others.

• Ask directly. Many clients come simply because you invited them—don't assume people will approach you first.

• Stay active in your community. Participation builds trust, connection, and opportunities for meaningful engagement.

• Keep your posture humble and relational. Avoid transactional tactics like referral fees—focus on creating goodwill.

• Pray with expectation. Trust that God is already at work preparing opportunities; your role is to notice and join in.