DiscoverFreakonomics Radio494. Why Do Most Ideas Fail to Scale?
494. Why Do Most Ideas Fail to Scale?

494. Why Do Most Ideas Fail to Scale?

Update: 2022-02-2429
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In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”  

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494. Why Do Most Ideas Fail to Scale?

494. Why Do Most Ideas Fail to Scale?

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