DiscoverDelivering Value: Lead like the top 1% in growth, marketing, & product4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)
4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)

4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)

Update: 2025-08-12
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In this episode, Joanna Lord, global CMO, board advisor, and multi-time tech executive, reflects on the moments that forced her to grow the most. She shares how being passed over for a promotion after a colleague threatened to quit cracked open her entire leadership style, as well as the AMA that sent her into a full-blown panic attack just days into a new global CMO role. These moments became turning points, pushing her to shift from a self-focused high performer to a more collaborative and self-aware leader.

Joanna also talks about impostor syndrome, recovering from public missteps, and learning to separate her identity from her job title. This isn’t just a conversation about leadership — it’s about resilience, reinvention, and what it really means to grow up in your career.

In this conversation, you’ll learn:

  • Why your high performance won’t carry you past your people skills
  • How “qualified” and “capable” are two entirely different bets
  • What changes when you stop being the hero and start being the glue

Things to listen for:

(00:00 ) Intro

(01:29 ) Early life in Vermont and career beginnings

(02:24 ) Joanna’s journalism aspirations

(06:56 ) Receiving devastating career feedback

(10:30 ) Thank you to our sponsor, Navattic

(22:50 ) The AMA that led to a panic attack

(29:34 ) Being capable vs. being qualified

(33:14 ) Imbuing swagger on your team

(37:25 ) A major mistake and avoiding accountability

(43:51 ) Resilience and moving forward

(45:48 ) Unstitching identity from job titles

(50:23 ) Creating a healthy work environment

This episode is presented by:

Navattic: Interactive Product Demo Software - https://navattic.com/value

Resources:

Connect with Joanna:

LinkedIn: https://www.linkedin.com/in/joannalord/

Official newsletter: https://www.linkedin.com/newsletters/7003840481180749824/

Official website: https://www.joannalord.com/

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewcapland/

Substack: https://media.deliveringvalue.co

Hire Andrew as your coach: https://deliveringvalue.co/coaching

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4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)

4x CMO: I Lost My First CMO Role — Because of My Own Mistakes (Joanna Lord)