#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola
Update: 2025-01-23
Description
Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing.
Key highlights:
- Business-First AI Implementation: Master the strategy of solving specific marketing challenges before collecting data
- Modular Data Architecture: Learn the "Lego block" approach that allows CPG brands to adapt AI systems as technology evolves
- Marketing ROI Measurement: Discover how to calculate and communicate the financial impact of AI marketing initiatives
- Data Quality Framework: Implement the proven trinity methodology connecting people, processes, and platforms for reliable analytics
Essential for CPG marketing directors, retail analytics leaders, brand managers, and executives looking to transform customer engagement through data. Get actionable techniques for AI implementation that delivers measurable business outcomes while avoiding costly technology investments that don't generate returns.
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