DiscoverThe ALUX.COM Podcast5 Brands That Made Up Billion Dollar Stories We still Believe
5 Brands That Made Up Billion Dollar Stories We still Believe

5 Brands That Made Up Billion Dollar Stories We still Believe

Update: 2025-08-13
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Every great lie needs two things: a believable story, and someone to tell it well.

If you nail those two things, forget just selling a product. You get to rewrite culture and change the way people behave.

That’s what these five companies did, all from completely different industries, and with products that nobody really needed.

And somehow, they built empires on it.

In this video, we’re breaking down five of the biggest marketing lies the world has ever believed…and still buys into today.
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5 Brands That Made Up Billion Dollar Stories We still Believe

5 Brands That Made Up Billion Dollar Stories We still Believe

Alux Inc