In this month's episode (#5), we discuss Step 7 of Nation Branding: "Maintaining Brand Consistency." Our host had a fascinating conversation with Jose Torres, the CEO of Bloom Consulting, and David Downs, the chief executive of the New Zealand Story Group, the official government institution in charge of managing the Nation Brand of New Zealand. Together, they explore various aspects of this crucial phase. 

Uncover the significance of Maintaining and upholding your brand identity, differentiate between Nation Brand (Place Branding) and consumer branding, ensure the unity of stakeholders, and explore the utilization of tools for consistency. 

While at the same time, exploring New Zealand's National Brand, the pursuit of uniformity and coherence within the country, the associated challenges, interactions with political figures, the individuals shaping New Zealand's brand narrative, authenticity, and the New Zealand FernMark License Program. 

If you have additional questions about being and staying on-brand, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations! 

Stay tuned for our next episode, where we'll explore audit and activate touchpoints, focusing on step 8 of the 14 steps to Nation Branding. 

Feel free to subscribe and share this episode with others to help inspire them to perfect their nation brand and create a lasting impact. 

Moderated by Clare Dewhirst, director of City Nation Place. 

• Relevant articles: https://www.bloom-consulting.com/place_branding/ 

  
  



• Discover best practices, interviews, and more at City Nation Place: www.citynationplace.com 

  
  



• Link to our website: https://www.bloom-consulting.com/ 

  
  



• You might also like Place2Place podcast: https://www.citynationplace.com/place2place