Are you hustling alone and hitting a wall in your business?
In this episode of Knack 4 Business, we sit down with Susan Jarema, co-founder of Grand Connection, to explore how collaboration and strategic networking can unlock explosive business growth.

🎯 The Problem: Too many entrepreneurs try to grow in isolation—and it slows them down.

💡 The Solution: Strategic, heart-centered networking.

Susan shares how Grand Connection—born during the pandemic in the Grand Canyon—grew into a global community helping entrepreneurs connect meaningfully, build visibility, and grow through purpose-driven partnerships.

From her Brand Align Framework to creating referral and collaboration circles, Susan breaks down:

• How to network with purpose—not panic
• What "heart-centered connection" truly means
• Ways to align your brand to attract ideal clients
• Why collaboration over competition is today’s superpower
• Strategic use of AI for warm connections—not robotic spam

Plus, you’ll get a peek into Grand Connection’s evolving toolkit: onboarding support, discovery sessions, and exclusive tools like “Grandy,” Susan’s AI assistant. She even coined the term edunetworking—where every connection helps you learn and grow.

🔑 Key Topics Covered:

• Strategic networking vs. accidental networking
• Brand misalignment and how it drives away ideal clients
• Tips for making a strong first impression
• Creating real partnerships through shared values
• How to use AI ethically in relationship-building
• Onboarding new networkers with confidence
• Building global connections with local heart

🎧 Guest: Susan Jarema

• Website: grandconnection.ca
• LinkedIn: Susan Jarema

📢 Sponsors (Best Fit for Audience):

• Descript – Smarter Content Creation:
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• Freshly Brewed Coaching:
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• Property Wizard Podcast:
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👥 Acknowledgements & Support:

Special thanks to:

• Carl Richards of Podcast Solutions Made Simple
• Fred Crouch of The Property Wizard Podcast
• Jovan Strika from @Hive Coworking
• Melanie Webber – Business Partner
• Wayne Pratt of Motive8U Inc. – Co-host & Coach

🎙️ Hosts:

• Bernie Franzgrote
• Wayne Pratt

📬 Connect With Us:

• Questions or feedback? Email us at info@kreativinsight.com
• Learn more at knack4business.com
• Watch on YouTube: Episode Video
• More episodes: K4B Podcast Library

🔁 Call to Action:

💬 Have thoughts on collaboration vs. competition? Comment below or connect with Susan or our team.
🎧 Subscribe and leave a review to help more entrepreneurs discover these powerful insights.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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