5 Star Weekly Briefing - Week Ending 14th November 2025
Description
This week’s 5 Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector.
We cover a wave of hotel openings, brand expansions, and investment momentum across the Asia Pacific. Marriott ends its Sonder partnership, unveils City Express by Marriott’s Japan debut, and progresses new signings from Lake Akan to the Gold Coast. Accor’s Mercure Kangaroo Island Lodge adds luxury villas, while Choice Hotels advances major redevelopment in Geelong. Singapore sees strong activity with Aravest’s acquisition of Hotel Miramar ahead of its DoubleTree by Hilton transformation.
Investor confidence remains high, with Hong Kong’s hotel transactions surging 106% year-on-year and APAC’s development pipeline hitting record levels. Fresh leadership moves at TFE Hotels, Hilton and EVT signal continued investment in talent. In tech, the latest research shows hotels shifting decisively toward Best-in-Class systems and preparing for “agentic search” — reshaping how guests find, compare, and book stays.
United States
