Episode Notes

Key Podcast Highlights

What Do Small Business Owners Need To Know About Working With Content Creators?

1. Understand what the content creator does: There's a trade off between branding and lead generation. If the content creator you're working with can provide valuable information to your community, it can bring a positive brand impression. The content creator should be able to reflect your brand as a trustworthy source to your community and potential customers.


2. Be prepared to spend: Content creators expect to be paid for the services they provide. Often times content creators are doing this as their full time job. Depending on their audience and how popular they are, they may expect to be paid more. Think of this as an investment in your company's brand.


3. Take time to find the right person: There's many content creators out there to choose from. You'll want to take the time to find the right fit for your company and your audience. Depending on your needs, you may find a content creator that has a larger following, or someone with a smaller following but with great engagement.


4. Identify your goals: It's hard to measure branding success, so be sure to be specific about your goals. If you want to generate leads, make sure your website or landing page is updated, so you can easily track traffic coming to you once your content creator posts about your business.


5. Think long-term: A strong relationship with a content creator will be long-term if you're reaching your goals. It's important that you get the most out of that relationship if you're investing a significant amount of money into it.

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