In this episode, we are talking to Erik Kaunismäki, pricing automation consultant at Sniffie. Sniffie is a pricing automation software SaaS solution that started in 2017 with price monitoring. Today the main focus is ruled-based pricing and developing the pricing algorithm. 

The topic of this episode is automated pricing with rules and algorithms. 

What is pricing automation and where should you start if you want to apply it? We talk about competitor pricing, how to combine ruled-based and algorithm-based pricing.

We discuss the computer-human interaction and the difference between high and low price elasticity.

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