5. The research bringing a feminist approach to marketing, with Dr Lorna Stevens
Description
In episode five of the Research4Good podcast, Professor David Ellis speaks with Dr Lorna Stevens.
They discuss Lorna's research on marketing and feminism, in light of the publication of her new book The Routledge Companion to Marketing and Feminism. Having published the first edition of this text in 2000, she reflects on how feminism has changed in the last twenty years, and generated new conversations around intersectionality, ecofeminism and digital feminism. Lorna also reflects on how social media has brought feminism into the mainstream again, galvanising people to get out into the streets and protest for their rights for the first time in decades.
She considers how these major social changes in the way we approach women's rights have impacted the ways that brands market to us, and our expectations of brands.
Find out more about Lorna's work:
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Find out more about David's work:
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