What’s driving the latest fitness fads—and how can studios keep up?

Reforming Pilates Founder Genevieve Ross and COO Elisa Zambrano dive into the evolving trends reshaping the fitness and wellness industry. From the surprising comeback of spin and barre classes to the rising popularity of weightlifting among men, they unpack how consumer behavior is shifting post-pandemic. They explore how studios can adapt by creating more inclusive, community-driven spaces—especially by rethinking how they engage and welcome a broader clientele. They also spotlight the growing demand for in-house memberships over third-party platforms and highlight the power of consumer feedback in predicting the future of fitness.

TIMESTAMPS:

00:00 Exploring Current Fitness Trends

05:07 The Resurgence of Spin and Cardio Classes

06:36 The Weightlifting Landscape

08:01 Consumer Trends in Fitness

11:40 Shifting Gender Dynamics in Fitness

14:13 Engaging with the Audience on Trends

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Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318

Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP