DiscoverBuilt by Business: Amazon FBA, E-Commerce, Brand Building#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam
#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam

#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam

Update: 2025-08-04
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Explore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon’s largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews.

 

Need help with your brand: www.andyisom.com

 

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#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam

#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam

Andy Isom | Amazon FBA Seller & Agency Founder