51:Customers Over Competition

51:Customers Over Competition

Update: 2025-11-03
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Are you spending more time watching your competitors than serving your customers? You’re not alone. In this episode, we talk about how comparison and imposter syndrome can sneak into your business and how choosing customers over competition can shift everything... from your mindset to your bottom line.

In this episode, you’ll learn:

  • How to stop comparing your business to others and stay focused on your calling

  • Why your competition isn’t the problem, distraction is

  • Practical ways to reconnect with your customers and their real needs

  • How to build a brand that feels confident, clear, and customer-centered

  • Why serving your customers deeply is the key to lasting success

It’s time to stop watching what everyone else is doing and start serving the people who are already in front of you.

About The Brand Believer- Lisa Lord (aka LiLo)

I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.

Branding Services | Get to Know Me | Follow on Instagram | Book a Free Branding Call
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If you’re not sure whether your website and brand are speaking clearly to your customers, I’ve got something to help. Grab your free Website Report Card and get instant feedback on how well your site connects with your audience, what’s working, and where you can improve. It’s simple, quick, and designed to help you focus on what really matters... your customers.

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51:Customers Over Competition

51:Customers Over Competition

Lisa Lord (aka LiLo)