#52: Beyond Social Media: Why Your Posts Are Not Enough
Description
In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients.
We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges.
We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.
The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.
Chapters
00:00 Introduction and Background
03:30 The Limitations of Relying Solely on Social Media for Marketing
06:04 Diversifying Content: Reaching and Engaging Different Audiences
09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients
12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections
13:26 Analysing and Adjusting: The Importance of Metrics and Results
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