52: Breaking into Global Media: Insider Tips for Australian Entrepreneurs with HARO's Brett Farmiloe
Description
Today’s episode of Media Magnet is essential listening for Australian business owners ready to take their expertise beyond domestic media and onto the global stage. Host Liz Nable introduces HARO (Help a Reporter Out), the international equivalent of Australia’s SourceBottle, now revived and run by Brett Farmiloe. HARO connects journalists from major global outlets with expert sources, opening doors for Australian and New Zealand entrepreneurs to get featured internationally and build their reputations as industry leaders1 .
What is HARO and How Does it Work?
HARO is the world’s largest platform connecting expert sources with journalists, distributing media call-outs from outlets like Fast Company, Entrepreneur, and The New York Times to hundreds of thousands of potential sources globally1 .
Journalists submit queries, which are sent out via email newsletters up to three times a day. Sources can respond directly if they have relevant expertise1 .
The Journey and Revival of HARO
Founded in 2008, acquired in 2010, rebranded as Connectively, and discontinued in December 2024. Brett and his team at Featured.com acquired and relaunched HARO in April 20251 .
Now, HARO is back as a free, ad-supported newsletter business for both journalists and sources1 .
Why HARO Matters for Australian Entrepreneurs
HARO offers unparalleled access to global media, with a strong user base in Australia and New Zealand (the third-largest group after the US and UK)1 .
The platform provides opportunities to be featured in major outlets and establish authority as an industry expert1 .
Types of Media Opportunities
Most popular categories include business, finance, technology, lifestyle, home and garden, and healthcare1 .
Opportunities range from mainstream business topics to niche expertise and personal stories1 .
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