60: Spin to Win: Turning Small Business Stories into National News with SMH & The Age Journo, Jess Yun
Description
Transforming Small Business Stories into National News with The Sydney Morning Herald & The Age.
Discover how to take your small business beyond local headlines and into Australia’s national spotlight on this inspiring episode featuring Jessica Yun, national retail and food reporter for The Sydney Morning Herald and The Age. Whether you’re a founder, entrepreneur, or media-curious business owner, you’ll learn exactly what journalists look for and how to position your story for premium press coverage.
Key Highlights
Jess Yun shares her journey from initial cold email to trusted source, explaining how small business voices influence major reporting decisions and can become regular contributors.
Get top tips for pitching your business so it stands out in a journalist’s crowded inbox, including how personal, relevant outreach and expert insights can turn local stories into national news.
Understand the value national mastheads like The Sydney Morning Herald and The Age place on balanced, trend-driven reporting and why they actively seek small business stories tied to broader consumer or economic shifts.
Learn practical ways to “spin” your story, by framing your expertise, surfacing unique data, or connecting your business experience to larger movements that affect everyday Australians.
What You'll Learn
The building blocks for a strong, trusted journalist relationship.
How small businesses can break into the editorial cycle at The Sydney Morning Herald & The Age.
Why context, relevance, and numbers matter in earning coverage.
Proven follow-up techniques that actually get responses.
United States
