537 How To Inspire Non-Payers To Spend In Your App
Update: 2017-09-29
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Rachel Cook, Founder/CEO at Seeds, talks about hr journey into stock trading, comedy, film directing and the inception of her idea during a night in a Kenyan jail.
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Here are the 3 things I learned from Rachel....
- Female founders have it tougher than male founders when fund raising
- It's extremely popular in Africa to send money through text messages and has been for years
- A social good within an in-app purchase will lead to non-payers making their first of many in-app purchases
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