What if the reason your offer isn’t landing has nothing to do with your content — and everything to do with what you named it? In this episode, I break down a genius move from Taylor Swift that has nothing to do with music and everything to do with strategy — specifically, how she’s using SEO to reclaim the narrative and meet her audience exactly where they’re already searching. And we’re not just watching it happen — we’re applying it. If you’ve ever felt like your sales page is solid but somehow still invisible, or like your freebie isn’t getting traction no matter how many tweaks you make, this one’s for you. We’re talking narrative control, Google searches, and how renaming your offer could be the quiet power move that changes everything.

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