Perfection might look impressive, but it doesn’t inspire trust.

Authenticity does.

CEOs are expected to lead internally and publicly; communicating naturally is essential. Striving for perfection disconnects you from those you want to influence. Authenticity creates trust and lasting impact. Let’s look at how perfection and authenticity affect leadership communication.

• Perfection Creates Distance

Many CEOs believe their message must be flawless. They script every word, review every sentence, and polish every post. But that process often removes the emotion that makes people listen. Audiences don’t relate to perfect leaders; they relate to human ones. Being overly controlled might feel safe, but it also makes you invisible.

Authenticity Builds Trust

When you speak from the heart, even if you stumble or pause, people see the real you. That honesty signals confidence and shows you’re not hiding. Over time, this builds the foundation of influence.

You as a Strategy  

Authenticity isn’t about oversharing or being unfiltered. It’s about clarity. Knowing who you are, what you stand for, and communicating that consistently. The best CEOs understand that their personal voice is part of their leadership strategy, one that strengthens both brand and culture.

Talk Naturally, Lead Intentionally

Your tone, your rhythm, your imperfections, they all make your message memorable. When you talk naturally, people remember how you made them feel. And that emotional connection is far more powerful than any perfectly crafted sentence.

Final Thought

Perfection may impress for a moment. Authenticity influences for a lifetime. The more you show up as yourself, the more your brand speaks with credibility and conviction. Because in leadership, being real isn’t just good advice, it’s your most strategic advantage.

Highlights:

00:00 You dont have to be perfect

00:18 If you want to be perfect, you´re not authentic.

00:23 Number one thing I teach: Be yourself

Links:

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Equipment and Software I Use for My Videos and Podcasts   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Leadership Skills Assessment: https://www.wearesucceed.com/

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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