Thinking about hosting an event—but not sure where to start? Whether you're gathering 5 people in your living room or 50 at a co-working space, this episode breaks down what actually works when it comes to event strategy.

Emily Merrell has hosted over 1,000 events across the country. As the founder of Second Degree Society and co-founder of Ready Set Coach, she shares her tried-and-true event frameworks—from format and flow to budget hacks and venue partnerships. 

We go deep into the real logistics of event planning so you walk away with confidence knowing how to host an event for your business (or for fun). 

You’ll learn:

• How to choose the right event format and theme
• Run-of-show tips that calm nerves and make guests feel welcome
• Budget-friendly hosting tips
• How to land free or low-cost venues through smart partnerships
• What to do before and after your event to build real community
• Community cold-start tactics and onboarding that actually engages
• Emily’s rebrand lessons (Six Degree Society → Second Degree Society) and trademark tips

Connect with Samantha's community:

Headquarters is my free community for women entrepreneurs with virtual office hours to get your most pressing questions answered, our ongoing Founder Circle to connect entrepreneurs, and in-person events at cities around the country. 

Upcoming events in San Diego: Coworking Oct 13 and Networking Oct 22 (free headshots & drinks by Gruvi). Join the free space here: https://www.samanthafackler.com/community

Connect with Emily:

Emily Merrell is dedicated to making the world feel smaller through genuine connections. She’s the Founder and Business Coach at Second Degree Society, a female-focused networking organization. She also co-founded Ready Set Coach Community, a virtual space for female coaches to support one another.

Second Degree Society Website: www.seconddegreesociety.com

First SDS event free with code FIRSTTIMER.

Ready Set Coach: www.readysetcoachprogram.com

👉 Samantha shares 3 quick tips weekly in her 1-minute newsletter—straight from the messy, magical middle of entrepreneurship. Get the weekly scoop here.

Connect with Samantha:

• Join the FREE Headquarters community for women entrepreneurs here
• DM her on Instagram at @samantha.fackler to share your takeaways
• Visit samanthafackler.com for more info about coaching and resources
• Subscribe on YouTube: @confessions-samantha-fackler