56. The IKEA Effect

56. The IKEA Effect

Update: 2025-07-01
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Why do people value things more when they’ve built them themselves — even if they’re wobbly and maybe missing a screw? In this episode, Jeff Matlow unpacks the IKEA Effect and what it reveals about motivation, ownership, and great leadership. In this particular episode, you’ll learn some important things like: 🔹 Why involving your [...]
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56. The IKEA Effect

56. The IKEA Effect

Jeff Matlow