DiscoverThe Agile Brand™ with Greg Kihlström#567: Engaging e-commerce customers with Daniela Jurado, VTEX
#567:  Engaging e-commerce customers with Daniela Jurado, VTEX

#567: Engaging e-commerce customers with Daniela Jurado, VTEX

Update: 2024-08-26
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Description

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.


About Dani Jurado

Daniela Jurado is currently VTEX’s Executive Vice President of North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in different verticals such as fashion, DIY, electronics, home appliances, etc, and in three different regions: Latin America, EMEA where performed as the GM for 3 years, and North America. Daniela has a specialization in Business Management and Internationalization from the FIA Business School in Brazil, mentors other women who seek insertion in the technology area through the Women in Tech program, and is also a guest lecturer for MBA formation programs for some top-level US universities, such as Northeastern University and the University of Louisville.


RESOURCES

VTEX website: https://vtex.com/


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free)


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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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#567:  Engaging e-commerce customers with Daniela Jurado, VTEX

#567: Engaging e-commerce customers with Daniela Jurado, VTEX

The Agile Brand