DiscoverMarketing Mix Man Podcast57: Big Ideas and why do so few brand have them?
57: Big Ideas and why do so few brand have them?

57: Big Ideas and why do so few brand have them?

Update: 2012-10-02
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David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
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57: Big Ideas and why do so few brand have them?

57: Big Ideas and why do so few brand have them?

Gary Bembridge