#57: How Jewelers Can Sell Without Doing Shows
Description
"How to Sell Jewelry Without Doing Shows (5 Proven Methods)"
IA huge thank you to Gesswein, today’s episode sponsor. If you’re a jeweler who geeks out on precision tools the way some people geek out on vintage vinyl, Gesswein is your candy shop. They’ve been equipping makers for over a century, and their tools are the quiet partners behind so many beautifully crafted pieces.
Check them out at gesswein.com and start upgrading the way you work, one brilliant tool at a time.
n this episode of 'The Jeweler's View', host Courtney Gray, a metalsmith educator and business strategist, shares insights from her 25 years of experience in the jewelry industry. She introduces five alternative methods for selling jewelry without relying on shows, including intentional word-of-mouth, collector preview emails, DM selling, small virtual events, and collaborations with other local businesses. Courtney emphasizes building genuine relationships, providing actionable insights, and encourages listeners to try just one of the methods. The episode promotes deeper connections rather than aggressive sales tactics. Sponsored by Gesswein, it underscores the importance of partnerships and offers support for struggling jewelers.
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– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they
need to achieve goals they once thought impossible.
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