On this week’s podcast, Michelle talks with Marci Perry, Product Marketing Manager for Infection Prevention and Control, HealthFirst, on how and why it’s important to talk with patients about what you are doing to provide them a safe dental visit. Because dental patients are more aware than ever before of infection prevention, they may be watching and questioning. Marci shares tips on how to be proactive and begin the conversation.  

 

Episode Highlights: 

 

• What, When, Where
• Communication Strategies
• Video Marketing

 

Quotes: 

 

“We are talking about marketing skills here.” 

 

“If this last year and a half has given us anything, it's empathy, that everyone can use a little extra support.” 

 

“Dentistry is safe when we are following all of the regulations and guidance.”

 

“Every office should consider printing that out, having every staff member sign it, and put it in a frame at the front desk.” 

 

“It is pre, during and post visit.” 

 

“We are all here together and this is what we are doing to make our practice safe.” 

 

“If the dental professionals are not wearing the proper PPE in the photos on your website, you need to update that.”

 

Links

OSAP Youtube https://www.youtube.com/user/safedentistry

OSAP’s homepage: https://www.osap.org/

Michelle Lee’s email:   mlee@osap.org

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